- 2022 - Ed Linderman
- 2021 - Tim Severns
- 2020 - Barbara "Mother" Hubbard
- 2019 - Russell Hernandez & Christopher Schaljo, Salud! de Mesilla
- 2018 - Tom Hutchinson, La Posta
- 2017 - Vanessa Cabrera, Marriott International
- 2016 - Gene Roche, Hyatt Tamaya
- 2015 - Rebecca Bolton, Las Cruces Convention Center
- 2014 - Connie Hines, Interior Designer
- 2013 - David Hicks, Las Cruces Convention Center
- 2013 - Max & Linda Myers, Advisory Board Members
- 2012 - Bob Daws, National Distributing
- 2011 - Kelley Coffeen, HRTM Advisory Board Member
- 2010 - Jerry Paulison, Sodexo
- 2010 - Randy Randall, HRTM Advisory Board Member
- 2009 - Jim Bradbury, HRTM Advisory Board Member
- 2009 - Al Lucero, HRTM Advisory Board Member
- 2008 - Joe Loyd, Jason's Deli
- 2007 - Mike Cerletti, New Mexico Secretary of Tourism
- 2006 - Valerie Juarez, National Distributing
